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Agency Producing Level 1
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Overview of Agency Producing Video Producing Experiential Producing Digital & Interactive Producing
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For Agencies & Brand Teams

Your production
team is talented.
Now make them
unstoppable.

The first structured training platform built for the people who actually make the work — producers, account leads, strategists, project managers, and anyone involved in bringing campaigns from brief to delivery. Designed for agencies and brand teams who are done leaving production quality to chance.

No commitment required · Custom proposal in 48 hours

The Problem

Great agencies hire great producers.
But who actually trains them?

Most production knowledge lives in the heads of your most senior producers — passed down informally, inconsistently, or not at all. Junior producers learn by trial and error. Account leads figure out production on the fly. Project managers navigate shoot days and digital launches without a roadmap. And the reality is, anyone who touches the work will eventually have to explain it to a client.

"When your best people leave, so does everything they knew."

The result: costly mistakes, inconsistent execution, and a revolving door of talent you spend years developing only to watch walk out. Producer U was built to fix that — not by replacing your senior producers, but by giving everyone on your team the structured foundation they need to do their job with confidence.

The Solution

A professional training platform built by producers, for producers.

Every course is taught by award-winning producers still active in the industry — people who have actually done the work at major agencies, production companies, and digital studios — on productions for some of the world's most recognized brands. Because whether you're a producer, an account lead, a strategist, or a project manager — understanding how the work actually gets made changes everything.

What your team gets

For the people on your team

  • Expert-led video courses across video, experiential, digital & interactive production
  • Downloadable frameworks, budgeting templates, and production checklists — ready to use immediately
  • A structured Level 1 curriculum covering everything a working agency producer needs to know
  • Digital certificates of completion for each course, shareable on LinkedIn
  • Access to the Producer U community for peer connection, support, and mentorship
What you get as the buyer

For you as the decision maker

  • A scalable onboarding track for new and junior producers — stop recreating the wheel with every hire
  • A shared production language across your team — everyone working from the same fundamentals
  • A development benefit your people will actually notice and value
  • Custom team packages and enterprise pricing built for your headcount and structure
  • Constantly updated curriculum that keeps pace as the industry evolves
Who's Teaching

Taught by producers still working at the highest level.

Your team won't be learning theory. They'll learn from the people who've produced for the biggest brands in the world — and are still doing it today.

Jen Dark
Head of Integrated Production

25+ years leading cross-disciplinary production teams and delivering award-winning campaigns across every medium. Built and scaled production departments for top agencies.

TV Digital Experiential Branded Content
Terry Kavanagh
Senior Producer, Omnicom Production

30+ years producing award-winning broadcast commercials. Currently at Omnicom Production, has held roles at Ogilvy, BBDO, Young & Rubicam and McLaren McCann.

Visa Ford RBC Molson PepsiCo
Kim Zaninovich
VP Executive Producer, The Martin Agency

Career spanning Buena Vista Pictures, 20th Century Fox, and E! Entertainment. Now leading interdisciplinary teams delivering award-winning campaigns.

Broadcast Digital Experiential
Elliot Feld
Director & Producer

Digital work has generated over 1 billion YouTube views. Produces high-end branded content across multiple platforms for top global brands.

Apple Google Coca-Cola Facebook
Kevin Saffer
Executive Producer & Co-Founder, The Deli

20+ years in film, television, and advertising. Produces high-end commercials and cutting-edge brand experiences for major international brands.

Amazon Google McDonald's
Erin Ruth Clare
Senior Event Director & Producer

Bilingual producer with extensive experience leading large-scale experiential marketing and global events with precision and creative impact.

Nike Ferrari Coca-Cola FIFA
Cynthia Heyd
Co-Founder & EP, The Deli Production Agency

An innovative production leader with 35+ years in the advertising industry across TV, digital, radio, web content, and new media. Drove production evolution at BBDO, Y&R, CBC, and TAXI Canada before launching The Deli.

TV Digital Radio New Media
Helen Garcia
Head of Agency Operations

Has led operational transformation at multiple agencies, simplifying the complicated and making teams feel empowered. Brings a practical, no-nonsense approach to digital operations — balancing creative energy with smart, sustainable systems.

Operations Digital Project Management
Clare (Cash) Dietrich
Integrated Senior Producer & Production Consultant

Two decades of experience across client-side and agency settings. Renowned for calm command under pressure, Clare combines wide-ranging expertise to lead integrated production — from global campaigns to boutique creative projects.

Broadcast Integrated Global Campaigns
Evan Blacker
Director of Operations, 2D House Inc.

Specialist in virtual production and studio operations with a background in film and media production. Bridges traditional production craft with emerging technologies including LED volume and ICVFX workflows.

Virtual Production Studio Ops Broadcast
Neil Walker-Wells
CCO & Co-Founder, not so secret

Award-winning creative leader formerly ECD at Juniper Park\TBWA. Career spanning King James Cape Town to Toronto, with work recognized at Cannes, One Show, D&AD, and more. Created the Signal for Help campaign and a world-first AI campaign for Nissan.

Nissan GoDaddy CBC Virgin Atlantic
Stephanie Walker-Wells
President & Co-Founder, not so secret

Seasoned production leader with credits including Star Trek Beyond and Mission: Impossible — Ghost Protocol. Obsessed with production innovation and AI, she combines smart, efficient production with a deep understanding of creative craft.

Film TV Commercials AI/Innovation
Phil Sylver
Head of Creative, Skip (SkipTheDishes)

20+ years as a creative director at agencies including TAXI, DDB, and Wunderman Thompson. Award-winning creative problem solver with work recognized at Cannes Lions, Communication Arts, and the Webby Awards.

Skip GM Coca-Cola HSBC
Plus our Board of Advisors — senior leaders from The Martin Agency, adam&eveDDB London, Addition (R/GA), Stink Studios, Blink Productions, and more. Between them, decades of experience across every discipline, format and market.
The Curriculum

What's in the Level 1 program.

Five complete modules covering every discipline a working agency producer needs. Self-paced, built around a real workload.

MOD 1
Introduction to Agency Producing
The full advertising landscape — agency structure, the producer's role, integrated campaigns, budgeting basics, contracts, talent & unions, vendor and client relationship management.
1.5h Estimated
1.1
Introduction to Agency Producing
What it means to be an agency producer, the role's responsibilities, and the traits that make great producers succeed in this dynamic industry.
1.2
Overview of Advertising and Marketing Landscape
From ancient Rome to digital transformation — understanding the evolution of advertising and the diverse types of companies shaping today's marketing ecosystem.
1.3
Role of the Agency Producer
Deep dive into the producer's responsibilities, from solving problems and anticipating needs to protecting creative vision throughout the production process.
1.4
Overview of Different Types of Productions
From 30-second TV spots to multi-day experiential events — understanding the full spectrum of production types and their unique requirements.
1.5
Overview of Video, Experiential, Digital & Interaction Producing
How modern campaigns integrate multiple production disciplines to create cohesive brand experiences across every touchpoint.
1.6
Communication - Tools, Styles, Relationship and Vendor Management
Mastering the most critical producer skill — communication. Building relationships, managing vendors, and adapting your approach to different stakeholders.
1.7
Unions and Guilds for Crew and Talent
Navigating SAG-AFTRA, DGA, IATSE and other union requirements — understanding rules, budgeting implications, and working with union talent and crew.
MOD 2
Video Producing — Level 1
End-to-end video production: planning & quoting, scheduling, budgeting, insurance & unions, pre-production, PPMs, shoot days, post-production, and final delivery.
2h Estimated
2.1
Introduction to Video Process and Quoting
The complete video production journey from concept to delivery, and how to create accurate estimates that set the right expectations.
2.2
Video Scheduling, Timelines and Milestones
Creating production timelines that keep stakeholders aligned, building in buffer time, and using milestones to catch issues early.
2.3A
Video Budgeting Basics Part 1
Understanding every line item, surfacing hidden costs, and budgeting for value while protecting the creative vision.
2.3B
Video Budgeting Basics Part 2
Markup, agency fees, and contingency planning — protecting your production from weather delays, talent overruns, and the unexpected.
2.4
Insurance
Certificates of insurance, workers comp, and liability coverage — protecting everyone involved and running a legitimate operation.
2.5
Introduction to Video Pre-Production
Where productions are won or lost — location scouting, logistics planning, and making decisions that impact both budget and creative.
2.6
Introduction to the PPM (Pre-Production Meeting)
Bringing everyone together to align on creative vision, logistics, and problem-solving — and leaving them energized and confident.
2.7
Shoot Day
When planning meets reality — staying calm under pressure, managing call sheets, solving problems quickly, and wrapping properly.
2.8
Post Production
Managing edit, color, sound, music, and graphics — setting clear revision rounds and keeping feedback loops under control.
2.9
Reconciliation and Distribution
Closing out the production — comparing estimates vs actuals, managing delivery specs, and archiving all documentation properly.
MOD 3
Experiential & Event Producing — Level 1
Live activations and brand experiences: scoping & R&D, planning & quoting, key vendors, venues, unions, safety, budgeting, the PPM, event execution, and post-event wrap.
2.5h Estimated
3.1
Overview of the Experiential Production Process
Creating immersive experiences where audiences participate, feel, and remember — and why live events require different preparation than video.
3.2
Understanding the Brief: R&D, Scoping and Feasibility
Discovery sessions, requirements gathering, and determining what's possible within budget and timeline constraints.
3.3
Building Your Initial Estimate - Vital Elements
Creating comprehensive estimates that account for all the unique requirements of experiential productions.
3.4
Scheduling - Timelines and Milestones
Building production schedules that coordinate vendors, venues, permits, and all moving parts of live events.
3.5
Budgeting Basics - Allocations, Buffers and Tracking
How experiential budgets differ from video — accounting for space, staff, materials, and unpredictable factors.
3.6
The Site Visit
Evaluating venues for logistics, access, power, loading zones, and all technical requirements for successful execution.
3.7
The Pre-Production Meeting
Bringing all stakeholders together to align on creative vision, logistics, contingencies, and responsibilities.
3.7A
Event Day Planning and Contingency
Run of show, backup plans, crisis protocols, and managing the controlled chaos of live event execution.
3.7B
Post Event - Load Out, Returns, Ethical Disposal
Tear-down procedures, equipment returns, sustainable disposal practices, and proper event closure.
3.8
Reconciling and Key Learnings
Comparing estimates vs actuals, vendor payments, capturing insights, and documenting for future events.
3.9
From Concept to Completion - The Link between Creative and Production Departments
How creative vision and production reality work together from initial concept through final execution.
MOD 4
Digital & Interactive Producing
Digital-first projects: client consultation, project planning, UX & development workflows, testing, launch, and closing — covering apps, websites, AR/VR, and interactive content.
2h Estimated
4.1
Overview of a Digital Project
Understanding digital production workflows, stakeholder roles, and how interactive projects differ from traditional production.
4.2
Client Consultation
Discovery sessions, requirements gathering, and setting realistic expectations for digital projects from the start.
4.3
Digital Project Management Approaches
Agile, waterfall, and hybrid methodologies — choosing the right approach for your team, timeline, and deliverables.
4.4
Remote Work Best Practices
Managing distributed teams, asynchronous communication, and maintaining productivity across time zones and locations.
4.5
The Project Plan
Creating comprehensive project plans that balance creative ambition with technical feasibility and realistic timelines.
4.6
Digital Production
Managing UX design, development sprints, QA cycles, and keeping digital projects on track and on budget.
4.7
Testing
QA protocols, user acceptance testing, cross-browser/device testing, and bug prioritization before launch.
4.8
Launch
Go-live checklists, monitoring plans, rollback procedures, and managing the critical first hours post-launch.
4.9
Closing Out the Project
Post-launch reviews, final documentation, stakeholder feedback, and capturing lessons learned for future projects.
8–10 hours total. Self-paced — most producers complete Level 1 in 2–3 weeks alongside their regular workload. Includes downloadable templates, budgeting tools, and production checklists. Digital certificate upon completion.
Accelerators

Need targeted training without the full program?

Our Accelerators are high-impact, standalone lessons that tackle the real challenges producers face today — from AI workflows to reading shoot bids to navigating freelance. Perfect for upskilling your team on specific topics, fast.

Explore Accelerators
Pricing & Packages

Custom pricing for teams of every size.

Individual enrollment starts at $1,499. Team packages are built around your headcount, structure, and goals — with a proposal in 48 hours.

Individual Enrollment
$1,499
per producer · limited-time beta price
What's included
  • 12-month access to the full Level 1 program
  • All 4 production discipline modules
  • Downloadable templates & frameworks
  • Producer U community access
  • Digital certificate of completion
  • 14-day money-back guarantee
Enroll as an Individual
Team & Enterprise
Custom
volume pricing · dedicated support
Everything in Individual, plus
  • Volume-based pricing for your team size
  • Team management & completion tracking
  • Dedicated onboarding support
  • Custom implementation for your workflow
  • Enterprise-level resources & templates
  • Proposal delivered within 48 hours
Request a Team Proposal
Get Your Proposal

Tell us about your team.
We'll handle the rest.

Fill in your details and we'll put together a custom proposal for your team within 48 hours. No commitment, no sales pressure — just a clear picture of what Producer U looks like for your specific situation.

  • Custom pricing based on your team size and structure
  • A clear breakdown of what's included and how rollout works
  • Response within 48 business hours
  • No obligation — cancel the conversation any time

Request Received!

We'll respond within 48 business hours. Looking forward to working with your team.

Common Questions

Questions from production and L&D leaders.

The questions we hear most often from Heads of Production, VPs of Creative, and L&D decision-makers.

Won't my senior producers just train the juniors themselves?

They already are — inconsistently, between jobs, at the cost of their own time and attention. Producer U gives your whole team the same structured foundation so your senior people can focus on the work that needs them most.

Is this relevant to how our agency actually works?

Every course is taught by working producers with agency backgrounds — not academics. The curriculum covers real standards across video, digital, experiential, and integrated campaigns. If your producers work on any of these, this is relevant.

How much time does it take?

Modules are 1–2 hours each. The full Level 1 program is approximately 8–10 hours total, self-paced. Most producers complete it in 2–3 weeks alongside their regular workload — no disruption to active productions.

Can we use this as part of formal onboarding?

Yes, and many teams do. Producer U Level 1 makes a strong addition to any new hire onboarding track for producers, account producers, or anyone who works closely with the production team.

What does team implementation actually look like?

We work with you to set up team access, track completion progress, and provide resources to support your rollout. We want to be a training partner, not just a platform login.

What's the business case for production training?

One poorly managed production — a mismanaged budget, a botched shoot day, a preventable client escalation — can cost more than a year of structured training for your entire production team. The ROI is real.

Get Started

Ready to invest in
your production team?

Let's build a custom proposal for your team. No commitment required. Just a conversation about what your team needs and how Producer U can help.