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Our Team

Learn from Producers Who Actually Produce

Our instructors and advisors are seasoned producers and executives who have led award-winning work across every corner of the industry. They bring decades of experience from top agencies and production companies, translating lessons from real productions into clear, actionable guidance.

Cynthia Heyd

Cynthia Heyd

Production Leader & Co-Founder, The Deli Production Agency

An innovative production leader with more than 35 years experience in the advertising industry working with TV, digital, radio, web content, and new media projects. She has driven production evolution at BBDO, Y&R, CBC, and TAXI Canada. Today, she is at the helm of The Deli Production Agency working with agencies and brands to create content for all mediums.

Kevin Saffer

Kevin Saffer

Executive Producer & Co-Founder, The Deli

A Toronto-based executive producer and co-founder of The Deli — a boutique production agency known for crafting high-end commercials and cutting-edge experiences for Amazon, Google, McDonald's and more. With a career spanning over two decades in film, television, and advertising. His work blends storytelling with technology and cultural insight.

Phil Sylver

Phil Sylver

Head of Creative, Brand & Content at Skip

A creative problem-solver and brand builder with over 20 years in advertising. He's led award-winning work for brands like GM, Coca-Cola, TD, and Reebok at agencies including TAXI, DDB, and Bensimon Byrne. From Skip's "Playoff Pants" to Kraft's Bulldozer BBQ, his ideas break through clutter and connect with real audiences.

Kim Zaninovich

Kim Zaninovich

VP Executive Producer, The Martin Agency

An Executive Producer with a career spanning entertainment, marketing, and digital innovation. She began at Buena Vista Pictures and 20th Century Fox before joining E! Entertainment Television. Now VP Executive Producer at The Martin Agency, she leads interdisciplinary teams delivering award-winning campaigns across broadcast, digital, and experiential platforms.

Terry Kavanagh

Terry Kavanagh

Senior Producer, Omnicom Production

A Senior Producer with over 30 years of experience producing award-winning broadcast and digital content for major brands including Visa, PepsiCo, Ford, RBC, and Molson. Currently at Omnicom Production supporting TBWA\Canada and BBDO Canada. A respected mentor and former member of the ICA Production Advisory Committee.

Clare Dietrich

Clare Dietrich

Freelance Producer & Production Consultant

With more than two decades of experience across client-side and agency settings, Clare (better known as Cash) combines wide-ranging expertise to lead integrated production. Known for her calm command under pressure, she blends clear communication with strong commercial awareness to navigate complex production challenges.

Neil Walker Wells

Neil Walker Wells

CCO & Co-Founder, not so secret

A world-travelling, non-conformist creative chameleon. He's launched Virgin Atlantic in the Middle East, created a world-first AI campaign for Nissan, and helped save lives with Signal for Help. After stints at TBWA, Saatchi&Saatchi, McCann, Y&R and Ogilvy, he's now CCO at not so secret.

Evan Blacker

Evan Blacker

Director of Operations, 2D House Inc.

A production and operations leader with extensive experience across commercial production, virtual production, and studio operations. He oversees virtual production workflows, client services, and cross-department coordination at 2D House — bridging creative ambition with practical execution. His approach is grounded in clarity, communication, and making complex processes approachable.

Jen Dark

Jen Dark

Head of Integrated Production & Consultant

A veteran Head of Integrated Production and Consultant with over 25 years of experience leading cross-disciplinary teams and delivering award-winning campaigns across every medium. She has built and scaled production departments for top agencies and in-house studios. Known for her calm, solutions-oriented leadership, she's a trusted executive partner who guides global campaigns and mentors future leaders.

Helen Garcia

Helen Garcia

Operations Leader & Digital Production Expert

A seasoned operations leader with over 20 years of experience guiding teams, streamlining workflows, and helping agencies deliver complex digital projects with clarity and confidence. Known for simplifying the complicated, connecting people and process, and making teams feel empowered rather than overwhelmed. Passionate about mentoring the next generation of producers.

Stephanie Walker Wells

Stephanie Walker Wells

President & Co-Founder, not so secret

President and co-founder of not so secret — a creative advertising and production company uniquely positioned to concept and produce brand content. Twenty years of production experience with major EMEA and Canadian production houses and ad agencies. On any given day she could be shutting down highways in Dubai for General Motors or overseeing ads for IKEA.

Elliot Feld

Elliot Feld

Founding Partner, Manual Override

A commercial director and producer known for creating high-end branded content across multiple platforms. His digital work has generated over a billion views on YouTube. He's worked with top global brands including Facebook, Google, Coca-Cola, and Apple, and has collaborated with talent from Clint Eastwood to Gal Gadot.

Erin Ruth Clare

Erin Ruth Clare

Senior Event Director & Producer

A bilingual Senior Event Director and Producer with extensive experience leading large-scale experiential marketing and global events. She's produced high-impact activations for Nike, Ferrari, Coca-Cola, Shell, TD, and FIFA World Cup, alongside major nonprofit campaigns. Her expertise spans logistics, vendor management, sponsorship activations, and complex event execution — balancing creativity with precision.

The Producer U Board of Advisors is a council of accomplished producers, creatives, and industry executives who help guide the direction of the platform. Their collective experience spans global campaigns, feature films, and emerging technologies in storytelling and media.

Tasha Dean

Tasha Dean

Chief Revenue Officer, The Martin Agency

Chief Revenue Officer at The Martin Agency. Formerly the agency's Head of Production, she rebuilt its production model and guided global campaigns for Apple, Nike, GEICO, and JPMorgan Chase. Known for championing craft and connecting high-quality production with measurable outcomes.

Cynthia Heyd

Cynthia Heyd

Co-Founder, The Deli Production Agency

An innovative production leader with more than 35 years experience in advertising. At the helm of The Deli Production Agency, working with agencies and brands to create content for all mediums.

David Isaac

David Isaac

Head of Creative Production, Chobani

David has worked at the intersection of innovation, creativity and commerce for over 15 years, helping brands like Adidas, The North Face, AB InBev, Volkswagen, Apple, and Chobani craft marketing campaigns that meet and exceed their creative and business goals. Currently leading the Creative Production team at Chobani and helping shape the in-house agency model of the future. His work has been celebrated at major award shows like Cannes and featured in publications such as Fast Company and The New York Times.

Jacinte Faria Kirkland

Jacinte Faria Kirkland

Managing Director, Addition (an R/GA Company)

A studio architect and operational strategist with over two decades of experience building creative infrastructure for global brands. Leadership roles at Stink Studios, Psyop, B-Reel, and Acne shaping campaigns for Google, PayPal, WeTransfer, and NBCUniversal. A Webby Awards Executive Member and Judge.

Jonny LP

Jonny LP

Producer — Branded Content, Documentary & Film

A producer of branded content, documentary television, and feature films. Produced for brands like Coke, Ubisoft, Mattel, MasterCard, Warner Bros, Sony Pictures, Budweiser, and BMW. His feature film "White Lie" premiered at TIFF '19 and was chosen as TIFF's "Best of Canada 2019".

Jennifer Paul

Jennifer Paul

Co-Founder, Bandada & Creator, TeamKit

Over 25 years helping teams bring big ideas to life. Co-founded Bandada, a senior freelance collective, and created TeamKit to capture the real ways teams operate. She teaches from lived experience, sharing the systems, habits, and human insight that help teams build resilience.

Kevin Saffer

Kevin Saffer

Executive Producer & Co-Founder, The Deli

Executive producer and co-founder of The Deli — crafting high-end commercials and cutting-edge experiences for major international brands.

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