Agency Producing Level 1

Module 3

Experiential & Event Producing — Level 1

Live activations and brand experiences: scoping & R&D, planning & quoting, key vendors, venues, unions, safety, budgeting, the PPM, event execution, and post-event wrap.

11 Lessons

2.5h Estimated

12mo Access

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Module price

$599

Regular $999

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7 video lessons with quizzes
Downloadable templates & tools
12 months of access
Producer U Community access
Digital certificate on completion

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11 Lessons

What you'll cover in this module.

From initial brief through event day and post-event wrap — everything you need to produce live activations and brand experiences.

3.1

Overview of the Experiential Production Process

Creating immersive experiences where audiences participate, feel, and remember — and why live events require different preparation than video.

3.2

Understanding the Brief: R&D, Scoping and Feasibility

Discovery sessions, requirements gathering, and determining what's possible within budget and timeline constraints.

3.3

Building Your Initial Estimate — Vital Elements

Creating comprehensive estimates that account for all the unique requirements of experiential productions.

3.4

Scheduling — Timelines and Milestones

Building production schedules that coordinate vendors, venues, permits, and all moving parts of live events.

3.5

Budgeting Basics — Allocations, Buffers and Tracking

How experiential budgets differ from video — accounting for space, staff, materials, and unpredictable factors.

3.6

The Site Visit

Evaluating venues for logistics, access, power, loading zones, and all technical requirements for successful execution.

3.7

The Pre-Production Meeting

Bringing all stakeholders together to align on creative vision, logistics, contingencies, and responsibilities.

3.7A

Event Day Planning and Contingency

Run of show, backup plans, crisis protocols, and managing the controlled chaos of live event execution.

3.7B

Post Event — Load Out, Returns, Ethical Disposal

Tear-down procedures, equipment returns, sustainable disposal practices, and proper event closure.

3.8

Reconciling and Key Learnings

Comparing estimates vs actuals, vendor payments, capturing insights, and documenting for future events.

3.9

From Concept to Completion — The Link between Creative and Production Departments

How creative vision and production reality work together from initial concept through final execution.

What You'll Learn

Walk away with real, usable knowledge.

Scope and estimate experiential productions with all the unique variables that live events demand

Run site visits that catch every logistical detail — power, access, loading zones, and technical requirements

Build experiential budgets that account for space, staff, materials, and unpredictable factors

Plan for event day with run of show documents, contingency plans, and crisis protocols

Manage post-event wrap including load out, reconciliation, and sustainable disposal practices

Bridge the gap between creative vision and production reality across the full event lifecycle

Save With the Full Program

Get all 5 modules in
Agency Producing Level 1

The complete foundation — from overview through video, experiential, and digital producing. Everything a working agency producer needs in one program.

Intro: Introduction to Agency Producing at Producer U
Module 1: Overview of Agency Producing
Module 2: Video Producing — Level 1
Module 3: Experiential & Event Producing — Level 1
Module 4: Digital & Interactive Producing

Full Program

$1,499

$2,499

You save $1,000

Get the Full Program

12 months access · All 5 modules · Community included

Experiential & Event Producing — Level 1

What you'll cover in this module.

Walk away with real, usable knowledge.

Get all 5 modules inAgency Producing Level 1

Bring experiences to life.

Get all 5 modules in
Agency Producing Level 1