Full Program

Agency Producing Level 1

The complete foundation every agency producer needs. Five modules covering every discipline — from video and experiential to digital and interactive — taught by award-winning producers.

5 Modules

8–10h Total Content

12mo Access

Start Your Journey View Curriculum

Limited-Time Beta Pricing

$1,499

Regular $2,499

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12 months of access to the core Agency Producing Program
Learn the art and science of producing across Advertising, Digital, Experiential, and Events
Proven frameworks for budgeting, scheduling, and managing productions
Leadership and communication skills that make you indispensable
Access to the Producer U Community for support, networking, and collaboration

Buying for a team? Inquire about bulk licenses →

The Curriculum

What's in the Level 1 program.

Five complete modules covering every discipline a working agency producer needs. Self-paced, built around a real workload.

Intro

Introduction to Agency Producing at Producer U

Platform orientation, how to use Producer U as an individual or team, the Producer U mindset, and what's ahead across the full curriculum.

1h Estimated

Mod 1

Overview of Agency Producing

The full advertising landscape — agency structure, the producer's role, integrated campaigns, budgeting basics, contracts, talent & unions, vendor and client relationship management.

2h Estimated

Mod 2

Video Producing — Level 1

End-to-end video production: planning & quoting, scheduling, budgeting, insurance & unions, pre-production, PPMs, shoot days, post-production, and final delivery.

2h Estimated

Mod 3

Experiential & Event Producing — Level 1

Live activations and brand experiences: scoping & R&D, planning & quoting, key vendors, venues, unions, safety, budgeting, the PPM, event execution, and post-event wrap.

2h Estimated

Mod 4

Digital & Interactive Producing

Digital-first projects: client consultation, project planning, UX & development workflows, testing, launch, and closing — covering apps, websites, AR/VR, and interactive content.

1.5h Estimated

8–10 hours total. Self-paced — most producers complete Level 1 in 2–3 weeks alongside their regular workload. Includes downloadable templates, budgeting tools, and production checklists. Digital certificate upon completion.

Who It's For

Built for producers at every stage.

Whether you're new to the industry or a veteran looking to sharpen your skills, Level 1 gives you the structured foundation that formal education never did.

New & Aspiring Producers

You're entering the industry and need a structured foundation. Level 1 gives you the knowledge and confidence to hit the ground running on your first production.

Working Producers Expanding Skills

You're strong in one discipline and want to go integrated. Level 1 fills the gaps across video, experiential, and digital so you can produce anything that comes your way.

Account & Project Managers

You work closely with production teams and want to speak the language. Understanding the producer's world makes you a better partner on every project.

What You Get

Everything you need to produce with confidence.

Video Lessons

Taught by award-winning producers who've worked with brands like Pepsi, Ford, and Kraft. Real stories, real frameworks.

Templates & Tools

Downloadable budgets, schedules, checklists, and production documents you can use on your next project today.

Community Access

Join the Producer U Community for peer networking, discussions, mentorship, and collaboration with fellow producers.

Self-Paced Learning

12 months of access. Learn on your schedule — most producers complete Level 1 in 2–3 weeks alongside their regular workload.

Ready to master the craft?

Join producers at top agencies and brands who are building their skills with Producer U.

Start Your Journey Today

Limited-time beta pricing: $1,499 $2,499

Buying for a team? Inquire about bulk licenses →